# Visualising the Exceptional and Gifted Brain - Promil ID & MY URL: https://myndplay.com/service/visualising-the-exceptional-and-gifted-brain-promil-id-my Updated: 2026-06-27T00:03:28.073Z First in Indonesia and Malaysia, Learn the Amazing Power of Your Little One's Brain with Brain Visualizer Following on from the success of our Gifted Brain Visualiser project with Promil Phillipines, MyndPlay were approached by the Indonesian and Malysian markets to create a customised version of the experience to bring to their Markets. From local and national events to local practices, S26 and Promil have given thousands of parents a window into their childs mind and potential. --- # Ferrero Rocher - A Sensory Indulgence Experiment URL: https://myndplay.com/service/ferrero-rocher Updated: 2026-03-27T22:54:01.724Z Ferrero Rocher and Raffaello Tablets Outperform in Groundbreaking Indulgence Study As part of their regional launch in the GCC, Ferrero Rocher and Raffaello Tablets, brands synonymous with indulgence, have taken a bold step into the world of science to redefine how we experience indulgence. Their mission? To measure indulgence in numbers, delivering tangible proof of their commitment to sensory delight. In partnership with MyndPlay, pioneers in neuroscience and emotion-tracking technology, Ferrero Rocher and Raffaello Tablets embarked on a groundbreaking study that blended cutting-edge technology with timeless sensory experiences. Using EEG technology, the experiment sought to decode how the human brain reacts to refined sensory stimuli. Read more here --- # Cocktail of Dreams Project - Mixed by the mind URL: https://myndplay.com/service/dream-project Updated: 2026-06-27T00:03:47.708Z Tanqueray no. Ten launches the ‘cocktail of dreams’ experiment Combining technology with cocktail artistry, Tanqueray No. TEN and its global tastemakers redefine cocktail innovation and customisation with a groundbreaking experiment where cocktails are crafted from dreams The Cocktail of Dreams’ is a visionary global project that crafts cocktail creations from dreams using state-of-the-art electroencephalogram (EEG) technology developed by leading tech company MyndPlay. Tanqueray No. TEN is exploring the future of socialising by pushing the boundaries of personalisation with its experiment ‘The Cocktail of Dreams’, a visionary global project that crafts cocktail creations from dreams. Using state-of-the-art electroencephalogram (EEG) technology developed by leading tech company, MyndPlay, the scientific experiment delves into a subconscious set of preferences which prove to be very different from their conscious ones. GQ Magazine - Mixed with the Mind https://www.webwire.com/ViewPressRel.asp?aId=336458 https://www.thespiritsbusiness.com/2025/04/tanqueray-taps-dreams-for-cocktail-creation/ i https://drinks-intel.com/spirits/diageo-experiments-with-dream-technology-for-tanqueray-activation/ Short Project Video --- # HSBC Mind Athletes - Multi award winning campaign that breaks barriers URL: https://myndplay.com/service/hsbc-mind-athletes-multi-award-winning-campaign-that-breaks-barriers Updated: 2026-06-27T00:03:29.446Z The HSBC Mind Athletes campaign, created by MyndPlay and led by VML Singapore, is a multi-award-winning marketing initiative that uses a "Mind Athletes Tournament" concept to highlight the importance of mental agility and inner strength for success in both sports and everyday life. The HSBC Mind Athletes campaign, developed by VML, has won numerous awards, including multiple Golds at the Marketing Excellence Awards 2025 for Event, Experiential, Gaming, Marketing Innovation, and Sponsorship Activation, as well as at the MARKies Awards 2025 for Cause Marketing and Immersive Experience. The campaign also received a Gold for Best Campaign - B2C at the MobEx Awards 2024, for a total of over 15 Golds and a Grand Prix across various festivals, highlighting its success in sponsorship and innovation --- # Contiki - Brainwaves Don't Lie URL: https://myndplay.com/service/contiki Updated: 2026-06-27T00:03:34.949Z Imagine going on holiday and having your brainwaves recorded, measuring how it made you feel. That’s exactly what five travellers on five different Contiki trips did in an industry-first study. With the help of neuroscience from Myndplay, the youth travel brand Contiki recorded travellers’ brainwaves to find out exactly which travel moments caused peaks of dopamine, zen, creativity, learning and hyper-focus too. Participants wore a ‘Myndband’ during their trip. The small headsets were connected to a custom data capture app which linked to a camera that automatically took photos when brainwaves reached peak level – capturing images from the exact moment they experienced their personal brain peaks. The participants were kept in the dark as to what exactly was being recorded. Their only job was to live their best lives while travelling. Read more about it and see the results on the links below: https://www.contiki.com/en-gb/activity/pov https://www.stuff.co.nz/travel/360460399/group-travel-makes-you-happier-brainwaves-show https://www.thepinknews.com/2024/10/23/bradley-riches-travel-experiment-contiki/ https://www.thrillist.com/travel/nation/travel-nature-brain-health https://www.msn.com/en-us/health/other/this-is-what-travel-really-does-to-your-brain/ar-AA1vgWNg?ocid=BingNewsSerp https://universityobserver.ie/brainwaves-dont-lie-why-we-should-consider-group-travel/ --- # Promil - Gifted Brain Visualiser URL: https://myndplay.com/service/nestle Updated: 2026-06-27T00:03:51.393Z Learn More About Your Kid’s Gifts With The Gifted Brain Visualizer The Gifted Brain Visualizer by PROMIL® is a single-channel, dry electrode, and research-grade EEG headband. The device, expertly made in collaboration with Myndplay, a tech company based in the UK, is 100% safe and has been used by coaches, athletes, and therapists in over 70 countries. The Gifted Brain Visualizer measures brainwave activity, which is transmitted via Bluetooth to a tablet, allowing parents to see their kid’s focus, memory, language, and problem-solving. It also monitors attention and relaxation levels while allowing kids to interact with different exercises and games without causing any harm or side effects to the user. “Think of it as a ‘smartwatch’ for the brain. Through this, we can see in real-time which of the four brain developmental milestones are stimulated based on the different activities in The Gifted Brain Room..see more in the video below https://www.youtube.com/watch?v=MAcyVSRiJI0 https://www.abs-cbn.com/lifestyle/2024/3/15/a-new-interactive-experience-for-kids-1118 https://ph.theasianparent.com/promil-gifted-brain-room-redefines-brain-development-2 https://www.wazzup.ph/promil-gifted-brain-room/ https://business.inquirer.net/455188/the-promil-gifted-brain-room-the-first-of-its-kind-in-the-country-is-now-open-at-robinsons-galleria https://www.philstar.com/lifestyle/health-and-family/2024/06/28/2352326/moms-solenn-kryz-and-georgina-are-bringing-their-kids-gifted-brain-room-heres-why --- # ROXI - Music, Mind and Biometrics URL: https://myndplay.com/service/roxi Updated: 2026-06-27T00:03:53.610Z Singing is as uplifting and invigorating as a high intensity workout according to new scientific research. If you're struggling to kickstart the motivation to go to the gym or pound the pavements a new biometric study has found an alternative way to put your heart and head through its paces by cultivating short bursts of euphoric highs right from your living room. Neuroscientists at Myndplay - a technology company that specialises in brain and emotion-based research - have found that just FOUR minutes of singing your heart out can send your heart rate soaring to as high as 139bpm, benefiting your body in the same way as a vigorous workout. Read more on the links below or to find out what MyndPlay can do for you give us a shout. https://www.express.co.uk/life-style/health/1550014/singing-healthier-heart-boost-mental-wellbeing-science-proven https://www.edinburghlive.co.uk/best-in-edinburgh/singing-uplifting-invigorating-high-intensity-22774135 https://www.kentlive.news/whats-on/whats-on-news/singing-uplifting-invigorating-high-intensity-6503004 https://www.cheshire-live.co.uk/whats-on/whats-on-news/singing-uplifting-invigorating-high-intensity-22774135 --- # CleanCo - The Pleasure and Buzz of Zero Alcohol Drinks URL: https://myndplay.com/service/cleanco Updated: 2025-04-06T18:43:19.000Z We were asked by the team at The Prophets agency and CleanCo to help them understand the pleasure of non alcoholic beverages to see if they could measure the pleasure and joy of zero alcohol Gin. We conducted a 13 person study in their London offices to find out. Using MyndPlay EEG and accompanied by Tony Steffert who added HR and HRV into the metrics. https://www.telegraph.co.uk/food-and-drink/drinks/proof-non-alcoholic-spirits-make-just-happy-real-ones https://www.thesun.co.uk/news/15001693/no-safe-amount-booze-drinking-harms-brain https://www.dailymail.co.uk/femail/article-9554271/How-adjust-socialising-maximise-pleasure-going-experts-reveal.html --- # SAINSBURY'S TU - DRESS WELL. FEEL GOOD URL: https://myndplay.com/service/sainsbury-s-tu-dress-well-feel-good Updated: 2026-06-27T00:03:56.693Z At the beginning of 2020, with lockdowns in place, most people were getting dressed for comfort and concentrating on making their top half look good for Zoom calls, rather than dressing as they normally would. When the restrictions were lifted Sainsbury’s Tu wanted people to be able to start celebrating getting dressed to go out again. Not only that they wanted to inspire the nation to get dressed with their wellbeing in mind, with the campaign line “Dress well. Feel good”. Our job was to bring this to life in a partnership to drive awareness and consideration of Tu’s stylish and quality clothes. We knew our 35-44 year audience regularly looked to Stylist magazine for the latest style tips, therefore we worked with them to create an editorial campaign which looked into decoding why we wear what we do. It started with an experiment to see whether clothes truly make us feel happy using an EEG headset that measured people’s brainwaves as they tried on Tu clothes, monitoring their brain activity to see how the clothes made them feel. Alongside the experiment there were seven articles delving deeper into why we make the clothing choices we do, including three interviews where people discussed how clothes have the power to make them feel good and truly be themselves. https://drum.co.uk/archives/work/dress-well-feel-good https://vimeo.com/485514609 / --- # Joy of Dairy - ADHB & Dairy UK URL: https://myndplay.com/service/joy-of-dairy-adhb-dairy-uk Updated: 2019-04-02T18:47:04.000Z MyndPlay was asked to conduct an experiment for Dairy UK and ADHB to find out if adding Dairy to everday foods had any impact on the brains and bodies of our 30 participants. see the full stories in the links below: The SUN: https://www.thesun.co.uk/fabulous/food/8733334/dairy-foods-happier-experts/ Metro: https://metro.co.uk/2019/03/27/adding-cream-butter-cheese-food-makes-us-happier-according-science-9035405/ Daily Mirror: https://www.mirror.co.uk/lifestyle/health/adding-dairy-everyday-meals-makes-14194481 Yahoo! News: https://news.yahoo.com/eating-cheese-will-make-happier-says-leading-dairy-body-152832408.html?guccounter=1 The Telegraph and Argus: https://www.thetelegraphandargus.co.uk/news/uk_today_homepage/17530226.adding-cream-butter-and-cheese-to-food-makes-us-happier York and Press: https://www.yorkpress.co.uk/news/17530555.adding-cream-butter-and-cheese-to-food-makes-us-happier-according-to-dairy-uk-study/ --- # Tanqueray Pursuit of Pleasure - Discover your true taste...Let your mind decide URL: https://myndplay.com/service/tanqueray-pursuit-of-pleasure-discover-your-true-taste-let-your-mind-decide Updated: 2019-04-02T18:44:44.000Z With hundreds of gin cocktails and each botanical blend so unique, the perfect elixir really is in the eye of the beholder, so how do you identify the perfect flavours to suit everyone’s taste? During BCB Berlin – Europe’s largest drinks event – this was the challenge set for CHP and MyndPlay Tanqueray botanists invite patrons into their workshop to embark on a journey of personal discovery; a unique sensory experiment to sample delights from four cornerstones of the botanical world – the families of Herbaceous, Spice, Citrus and Floral – in the quest to uncover their signature serve. It is said that up to 80% of what we taste is influenced by the olfactory senses, so the aromatic qualities of botanicals prove reliable indicators for how we experience each sip. In an experiment like no other, each participant is equipped with an EEG headset that monitors their brain’s responses to distilled botanical oils in real-time. Our botanist hosts armed with a purpose-built Android application lead participants through their personal quest. As the pleasure centres of the brain light up, the preferential botanical flavours reveal themselves, allowing the master mixologists of BCB to create a special Gin concoction served perfectly to each individual’s tastes – a truly powerful representation of the brand’s it’s what you put in mantra. CB 2018, representing a celebration of flavours true to the original endeavours of Charles Tanqueray himself. Over the three day event the reception and enthusiasm from participants was phenomenal, and due to the non-trivial nature of the experiment they were prepared to wait for their chance; creating continuous queues beyond the venue’s boundary across the 3 days. Average engagement for those that took part was 9-10 minutes, equating to over 130 hours direct B2C engagement over the duration of the event. 82 meters of participant ‘flavour note’ cards were printed, then exchanged at our custom bar for personalised cocktails that included over 18 litres of Tanqueray Gin. See the full case study on CHP website: https://weareclubhouse.com/project/pursuit-of-pleasure/ --- # Discover Your South Africa - Personalised Brainwave Travel Experience URL: https://myndplay.com/service/discover-your-south-africa-personalised-brainwave-travel-experience Updated: 2026-06-27T00:04:08.715Z An amazing walkthrough experience which simulates the South African experience whilst the MyndBand measures the engagement and emotional response of the visitors. Ultimately creating a mind personalised Itinerary for every visitor that not only gives you great insight and a discounted price, but bases the entire itinerary on experiences tailored specifically for you and gets you excited. see the case study video here: https://youtu.be/oAtizI6RQNU --- # Discover Your South Africa In VR - Personalising Travel with the mind and VR immersion URL: https://myndplay.com/service/discover-your-south-africa-in-vr-personalising-travel-with-the-mind-and-vr-immersion Updated: 2019-04-02T18:44:18.000Z MyndPlay teamed up with BD Network to create a unique experience combining brainwaves and VR to personalise itineraries for visitors to the WTM show in London. Users wore an OculusGo headset integrated with the MyndBand EEG headset and a custom app developed by MyndPlay to allow the user to experience 360 highly immersive videos of different experiences whilst monitoring their brain response with the system producing and printing a personalised graph showing the responses and their minds ideal experience in South Africa. See a short video here: https://youtu.be/T9J6THgNHjQ --- # Barco: The key to meeting room success revealed in new global study URL: https://myndplay.com/service/barco-the-key-to-meeting-room-success-revealed-in-new-global-study Updated: 2018-02-08T19:27:21.000Z MyndPlay and Barco got together to find out what defines meeting success: 2,250+ senior business executives from companies in the UK, France, Germany, US, and the UAE, were surveyed on their meeting experiences in day-to-day working life. Via quantitative methods we wanted a better understanding of the impact of a variety of stimulus on an audience’s attentiveness when being presented to. The survey results were backed up with a scientific experiment using brain mapping technology (EEG) on a small number of senior business professionals. We tested their psychological responses to common meeting room scenarios. The results highlight a range of issues leading to disengagement, distraction and irritation for employees around the world. Simple factors like technology issues, the presence of food, seating arrangements and lack of engaging content were shown to have a significant negative impact on the effectiveness of meetings. To see the full report, infographic or video click the links below: https://www.youtube.com/watch?v=xGzvH2W8hEo Downloads Infographic ClickShare Science of Meeting Success.pdf Report ClickShare Science of Meeting Success_global pdf About the study Quantitative Barco carried out a survey of 2,250 senior business professionals in the UK, US, France, Germany and UAE to gain insights on what factors can affect engagement. These results were collated to create a global perspective on engagement in meetings. Qualitative To qualify the survey results of a small-scale scientific experiment to test the responses of four senior business leaders during 5 x1O minute presentations by professional presenters, Barco chose an objective and accurate method using EEG attention protocol technology. This experiment was carried out by research company Myndplay where the participant’s brain activity was monitored by Mervyn Etienne (Neuroscientist). The test participant’s body language was analysed during the experiment by Dr Peter Collet (Behavioural Psychologist). --- # Accenture Powerful Minds Sensory Experience and Quiz URL: https://myndplay.com/service/accenture-powerful-minds-sensory-experience-and-quiz Updated: 2018-06-08T06:29:34.000Z AIA Worlwide and MyndPlay got together to create a one of a kind sensory experience and online mind quiz for the Accenture Powerful Minds Campaign. The experience consisted of a custom made sensory booth which connected to a users mind, body and senses using EEG, Haptics, Scents, Mind Controlled Lighting and a guided user experience to ultimately determine the Mindset of the mind traveller. Users were taken on a journey of smells and sounds from New York to Bangkok whilst monitoring how the users mind adapts to the various scenarios, upon completion the user was provided with their dominant Mindset and a graph of their brainwaves and mental journey. Users were split into 5 mindsets: Adaptive, Action, Collaborative, Reflective and Analytical Powerful Minds at the WIRED Conference 2018: https://www.youtube.com/watch?v=UbQwaQijqnw --- # eBay - Subconscious Shopping Experience URL: https://myndplay.com/service/ebay-world-s-first-subconscious-shopping-experiemce Updated: 2017-11-01T22:00:53.000Z Online shopping giant eBay has teamed up with MyndPlay and specialist retailer Saatchi Art to create an experimental shopping experience, which brings together art and technology to uncover shoppers' subconscious desires. For just 48 hours, the retailers invited a select number of guests to attend a personalised shopping event, called The Art of Shopping. Before entering a gallery filled with artworks, all guests were hooked up to electroencephalogram (EEG) technology and a custom brainwave and visitor tracking app developed by MyndPlay. This "mind-tracking technology" was able to locate moments when the wearer was inspired by what they saw in front of them. It used this to create personalised shopping carts. Robb Hattrell, vice president of eBay UK, described the technology as "the future of shopping". "Shopping has always been intensely personal," he said. "It's an expression of what makes you, you." Some of the generated press from the event: https://www.psfk.com/2017/10/ebays-london-pop-up-explores-what-influences-shopping-habits.html http://www.thedrum.com/news/2017/10/06/how-ebay-has-been-reading-shoppers-brains-understand-consumer-cravings https://www.retail-week.com/topics/technology/watch-ebay-showcases-subconscious-shopping-experience/7026524.article http://www.mirror.co.uk/tech/ebay-unveils-future-shopping-gadget-11299769 http://www.techradar.com/news/ebay-made-me-look-at-art-then-told-me-what-my-subconscious-wanted-to-buy https://www.dezeen.com/2017/10/10/ebay-launches-worlds-first-subconscious-shopping-experience/ --- # eBay - The Science of Shopping - Are we a nation of Trend Shoppers? URL: https://myndplay.com/service/ebay-the-science-of-shopping-are-we-a-nation-of-trend-shoppers Updated: 2017-11-01T22:06:17.000Z MyndPlay worked with London agency Exposure for Ebay to conduct an experiment looking into the online shopping habits of young professionals and to work out whether the new generation rely more on trends than anything else for inspiration. The research was conducted in 2 parts, the first part was carried out using the MyndBand EEG headsets whereby we monitored the engagement and emotional response as the participants shopped online, we also had Dr Peter Collett monitoring the behaviour of the participants. The second part of the study was conducted in partnership with Tony Steffart, a UK QEEG expert using a multi channel EEG device to look deeper into inspiration and where it comes from. Following the experiments, MyndPlay worked with eBay to create the worlds first subconscious shopping experience, you can read more in our immersive experiences section. Some of the press generated from the campaign: https://www.retail-week.com/topics/technology/watch-ebay-showcases-subconscious-shopping-experience/7026524.article https://www.retailgazette.co.uk/blog/2017/10/ebay-reveals-shoppers-feel-high-formula-1-driver-shopping/ http://www.prnewswire.co.uk/news-releases/shopping-rivals-the-thrill-of-finishing-a-grand-prix-648990503.html http://www.dailymail.co.uk/femail/article-4962822/High-tech-EEG-headset-lets-shop-subconsciously.html http://www.mirror.co.uk/tech/ebay-unveils-future-shopping-gadget-11299769 http://www.techradar.com/news/ebay-made-me-look-at-art-then-told-me-what-my-subconscious-wanted-to-buy http://www.huffingtonpost.ca/2017/10/02/shopping-as-good-as-sex_a_23229740/ --- # X-Men Cerebro VR Mind Interactive Experience URL: https://myndplay.com/service/plymouth-business-school-mission-job-hunter Updated: 2016-09-16T03:45:14.000Z Step inside the Cerebro in our unqiue VR Cerebro Challenge where as you put on the Oculus Rift you are inside your own private mind controlled Cinema where you create your own 3 minute mini movie using your mind, with 4 outcomes and 2 different pathways you must remain focussed to help Professor X Connect to Magneto and save the world...Open to visitors at Oshawa’s Parkwood National Historic Siteas part of the Blueray Release. The experience was open to Press and Fans. Created for 20th Century Fox --- # Britannia Pharma - Brain ON Challenge - Parkinsons URL: https://myndplay.com/service/sport-project-1 Updated: 2016-09-16T03:52:32.000Z See and control the power of your mind, to affect the ‘TIME TO ON’ for the Parkinson’s patient seen here at work. You can do this simply by concentrating, keeping calm and thinking solely about helping the patient achieve her ‘ON’ state. If you can achieve a well above average brain control score, then you could also change the above sign from OFF to ON. Created for Britannia Pharmaceuticals as part of an exhibition installation --- # Paul Grayson Kicking Challenge - Train your zone in 360 video URL: https://myndplay.com/service/paul-grayson-kicking-challenge-train-your-zone-in-360-video Updated: 2016-06-09T06:37:39.000Z --- # MCFC - Emotional Regulation for Academy footballers URL: https://myndplay.com/service/mcfc-emotional-regulation-for-academy-footballers Updated: 2016-06-09T06:37:08.000Z --- # British Airways - Happiness Blanket URL: https://myndplay.com/service/british-airways-happiness-blanket Updated: 2016-09-16T05:16:45.000Z Last month, British Airways flew a group of volunteers on flight BA 189 Dreamliner from Heathrow to New York as part of an experiment to study how people react to the night-time flight across time zones. What made this particular flight unusual were the high-tech "happiness blankets" issued to the passengers. While the glowing blankets didn't actually make the passengers happy, they did measure how relaxed and happy they were as part of a study of how to combat jet lag. The Happiness Blanket was based on and used in conjunction with the MyndPlay EEG Headband and developed in partnership with Ogilvy. --- # KitKat - BreakART - Create Art with your mind URL: https://myndplay.com/service/kitkat-breakart-create-art-with-your-mind Updated: 2016-09-16T04:51:21.000Z Break Art was comissioned by Nestle via JWT Singapore and was taken on tour around seven universities to highlight how important resting is to the brain. Participants sat and enjoyed chocolate as their mind generated a unique piece of art which changes in real time until you finish the chocolate. Image is then saves and shared as your own unique brain break art experience. Break Art by KIT KAT is the first time a brand has managed to showcase how having a break has physical changes to one’s brain waves, and this further strengthens the KIT KAT message that taking breaks is important and good for you. --- # Universal - RONIN 47 Challenge - Mind Controlled Movie Trailer URL: https://myndplay.com/service/universal-ronin-47-challenge-mind-controlled-movie-trailer Updated: 2016-09-16T04:41:45.000Z Mind controlled interactive movie trailer experience created to support the BlueRay and DVD release of Ronin 47. Exclusively for journalists the experience was well covered making the evening news on Sky and ITV. Excerpt from Shortlist article below: The monstrous dragon is lining up for another attack. We scramble for a footing on the gravel, our sword out of reach. This doesn't look promising. As the formidable beast coils to strike, we focus ourselves for one last effort. Suddenly, a blast of flame smothers Keanu Reeves. The ruins of Feudal Japan melt away, replaced by an abrupt message: "YOU LOSE". It looks like we're not going to find out how 47 Ronin ends after all. No, we're not really fighting mythological monsters with Hollywood A-listers. We're in an office in central London, an EEG system strapped to our forehead. Blue lines now flicker across the TV screen that depicted our fiery demise, measuring our the shift in our concentration as our focus moves from the CGI action to the room around us. This is the high-concept world of Myndplay, an entertainment experience straight out of a sci-fi fantasy. Sympathy is on hand from founder Tre Azam. "You nearly had it!", he tells us. We lost our battle not because of our poor swordplay, but because of a lack of mental prowess. "Your concentration leading up to that sequence was perfect, you just lost it at the last minute!" He produces a stats readout to help us understand where our samurai 'zen' credentials fell short. By placing two electrodes on our forehead, the Myndplay technology is able to monitor your concentration levels: the more focused your thoughts on a single, unwavering point, the higher the readings of the EEG. This allows Azam to devise gamified experiences with the EEG readings - with 47 Ronin the first major movie to incorporate the system. By repurposing some pre-existing battle sequences between Reeves and the dragon, the Myndplay system can take viewers to one of three alternative endings to the scene, depending on how well they were concentrating at set stages in the battle. Amazing... --- # Volvo - AutoEmotion URL: https://myndplay.com/service/what-if-your-brain-could-achieve-optimal-effectiveness-in-business Updated: 2016-09-16T05:25:17.000Z Volvo Cars' world first experiment reveals the emotive power of car design. The first scientific experiment of its kind has revealed that beautiful car design can tangibly evoke a powerful range of feelings that are on a par with the most basic of human emotions. The scientific experiment conducted by Volvo Car Group in collaboration with EEG specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design and how design aesthetics actually make us feel. MyndPlay were commissioned by Volvo and Ogilvy to conduct an experiment into the emotion of great design; the experiment was conducted at Volvo HQ with 40 participants taking part in the experiment which consisted of watching a series of images made up of the new Volvo concept car, scenery and nature, beautiful women, men and babies with a view to see if car design could evoke similar responses to cars as they would to traditionally evocative images. --- # ITV - Science of Giving URL: https://myndplay.com/service/itv-science-of-giving Updated: 2016-09-16T06:22:15.000Z ITV's 'Tonight' invited MyndPlay to conduct a neurofeedback research as a part of the program 'Is Britain Happy?'. MyndPlay provided GSR, EEG and ECG research data showing which particular parts of volunteers' work bring them the feeling of happiness. Link to the clip from the show above. --- # SmileMakers Science of Gifts URL: https://myndplay.com/service/what-if-your-brain-could-achieve-optimal-effectiveness-in-business-3 Updated: 2016-09-16T05:58:21.000Z Smile Makers and Ogilvy wanted to create a unique campaign researching the brain and bodies response when a woman's smile genuinely. MyndPlay came up with a 2-part campaign the results of which were fascinating...see our videos for part 2. Part 1 of the campaign conducted a research, which discovered the best gifts for the Valentine's Day that would really make a modern woman smile. 20 couples participated in the experiment, where MyndPlay neuroscientists measured women's brainwave response to a series of gifts given by their partners, using MyndPlay EEG BrainBandXL headsets and comparing them with individual subjective responses. Judge the results for yourself. In Part 2 the science behind the smile is explored in greater depth with multi channel EEG. --- # Sunbeam - Real Men Cook URL: https://myndplay.com/service/what-if-your-brain-could-achieve-optimal-effectiveness-in-business-1 Updated: 2016-09-16T05:51:35.000Z REAL MEN COOK. DON’T THEY? September 5, 2014 Real men use the oven to store their sweaters in summer. Myth. Real men get the housekeeper to dust the stove once a month. Myth. Women want a real man who gets his hands dirty rebuilding the back fence, fixing the car or painting the sunroom. Myth. A first of its kind for the category in Australia, Real Men Cook is the result of a scientific study conducted by MyndPlay and kitchen appliance brand Sunbeam. The study observed the physiological and emotional responses of couples whilst the male performed domestic chores and DIY tasks, versus using Sunbeam appliances. The experiment put 20 real life Australian couples into everyday scenarios and measured which man jobs made the woman the happiest and most sexually stimulated. A man doing his barista thing or just baking a cake scored more highly than one using a power drill or sawing wood, for example…which is a good thing because 80% of men prefer making coffee to watching the footy highlights and 75% of men prefer to bake a cake than use a drill. --- # Expedia - Vacationizer - Let your mind pick the Destination URL: https://myndplay.com/service/expedia-vacationiser-let-your-mind-pick-the-destination Updated: 2016-09-16T04:03:28.000Z A Digital activation piece we created for Expedia which was done during The Air Asia Travel Fare in Paradigm Mall. Expedia had one of the smallest booths in the fare but ended up having the most buzz. Kudos to the client in going with an idea that was ballsy. The idea: To help Malaysians wpick the perfect holiday, we created an experiencethat revealed the destination that they’ve long dreamed about: no more tough decision-making! Our never-seen-before device helped Expedia make the most of their tiny booth, and rake in commendable results: Holiday package sales amounted to RM270,000, exceeding the projected goal by 35%. People who tried the Vacationizer over the course of three days at the travel fair: 1,235, including AirAsia Group CEO Tony Fernandez and AirAsia Malaysia CEO Aireen OmarBooth visits: Over 50,000 visitors, thanks largely to Facebook shares of the Vacationizer in action. Award 2014 - Effie Awards 2014 - Ideas that work and effective marketing communications strategies BRONZE, Expedia Vacationizer Creative Juice Kuala Lumpur Sdn Bhd http://www.malaysiaeffie.com/ - Kancil Awards 2014 - Craft for Cyber & Mobile [Use of Technology] SILVER, Expedia Vacationizer TBWA KL http://www.kancilawards.com/ - Adfest 2014 - Field Marketing FINALIST, Expedia Vacationizer TBWA KL http://www.adfest.com/ --- # Pears - Golden Moments (Me Time Vs Family Time) URL: https://myndplay.com/service/what-if-your-brain-could-achieve-optimal-effectiveness-in-business-2 Updated: 2016-09-16T05:39:55.000Z To celebrate 225 years of Pears, Pears Europe and Ogilvy London were looking to discover the golden moments that make mums happy so they came to MyndPlay Labs to help create an experiment and find out... We Time vs Me Time was conducted on 40 new mothers as they spent time relaxing alone and time playing and relaxing with their children. EEG brainwaves and GSR skin conductance were used to measure psychophysiological response. Results in the video... --- # NISMO - Nissan Motorsport Experience URL: https://myndplay.com/service/nismo-nissan-motorsport-experience-and-training Updated: 2016-09-16T04:22:51.000Z Ever fancied sitting at the start line of the famous Santa Pod Drag Track in a brand new Nissan Nismo 370Z... This game is played entirely with your mental focus and calm: The game was created asa feature on the Nismo Tour Bus starting at Le Mans 2013 and going around the world from there. Created for Nissan Motorsport --- # Measure for Pleasure - Ogilvy Digital URL: https://myndplay.com/service/measure-for-pleasure-ogilvy-digital Updated: 2017-03-20T14:15:59.000Z Chocolate brand Beyond Dark wanted to differentiate itself and take a bigger share of the UK's dark chocolate market against well-established competitors such as Green & Black's so through Ogilvy contacted MyndPlay to put together a first of its kind study into everyday pleasures. Stroking puppies and kittens, blowing bubbles, listening to a concert violinist or eating the finest drops of chocolate. With 80 participants, neuroscientists from Birkbeck University and Myndplay find out how every day pleasures compare. Then make the first ever scale for measuring pleasure. Measurement and evaluation There were 32 articles on the study in national press including Metro, Daily Express, The Daily Telegraph and London Evening Standard. Dedicated broadcast segments included a five-minute slot on The Alan Titchmarsh Show, as well as on TalkSport and BBC Radio Scotland. Results Sales rose from 20,000 units in the days running up to the Blue Monday launch, to 40,000 on the day. Social media monitoring during the week following the launch detected a rise in posts using ‘pleasure’ and ‘chocolate’, from 30,000 to 70,000. Beyond Dark’s Twitter account gained an additional 7,000 followers overnight following the launch. --- # G4S - Young Offenders Dodging Bullets URL: https://myndplay.com/service/g4s-young-offenders-dodging-bullets Updated: 2016-09-16T01:19:20.000Z --- # Features And Tech URL: https://myndplay.com/features-and-tech Updated: 2026-05-12T08:32:10.707Z --- # Myndhub URL: https://myndplay.com/myndhub Updated: 2026-05-11T13:18:37.217Z --- # Terms of use URL: https://myndplay.com/terms-of-use Updated: 2026-04-28T21:51:52.676Z --- # Home URL: https://myndplay.com/home Updated: 2026-06-27T00:13:54.066Z --- # Services URL: https://myndplay.com/services Updated: 2026-06-28T08:07:04.396Z --- # News URL: https://myndplay.com/news Updated: 2016-06-21T13:03:33.000Z --- # Contact us 2 URL: https://myndplay.com/contact-us Updated: 2026-04-11T10:25:00.462Z --- # MyndPlay Explained URL: https://myndplay.com/myndplay-explained Updated: 2026-04-28T21:51:53.306Z --- # Content Partners URL: https://myndplay.com/content-partners Updated: 2026-04-11T10:25:41.765Z --- # Support and FAQs URL: https://myndplay.com/support-faqs Updated: 2026-04-28T21:51:53.619Z --- # Legal and Trademark URL: https://myndplay.com/legal-and-trademark Updated: 2026-06-27T00:27:38.507Z --- # Privacy Policy URL: https://myndplay.com/privacy-policy Updated: 2026-04-28T21:51:52.361Z --- # Store Home URL: https://myndplay.com/store-home Updated: 2026-06-27T00:15:57.924Z --- # Visualising the Exceptional and Gifted Brain - Promil ID & MY URL: https://myndplay.com/news/visualising-the-exceptional-brain-promil-indonesia Updated: 2026-02-26T16:36:40.509Z First in Indonesia and Malaysia, Learn the Amazing Power of Your Little One's Brain with Brain Visualizer Following on from the success of our Gifted Brain Visualiser project with Promil Phillipines, MyndPlay were approached by the Indonesian and Malysian markets to create a customised version of the experience to bring to their Markets. From local and national events to local practices, S26 and Promil have given thousands of parents a window into their childs mind and potential. --- # HSBC Mind Athletes - Multi award winning campaign that breaks barriers URL: https://myndplay.com/news/hsbc-mind-athletes-multi-award-winning-campaign-that-breaks-barriers Updated: 2025-10-05T19:06:29.000Z The HSBC Mind Athletes campaign, created by MyndPlay and led by VML Singapore, is a multi-award-winning marketing initiative that uses a "Mind Athletes Tournament" concept to highlight the importance of mental agility and inner strength for success in both sports and everyday life. The HSBC Mind Athletes campaign, developed by VML, has won numerous awards, including multiple Golds at the Marketing Excellence Awards 2025 for Event, Experiential, Gaming, Marketing Innovation, and Sponsorship Activation, as well as at the MARKies Awards 2025 for Cause Marketing and Immersive Experience. The campaign also received a Gold for Best Campaign - B2C at the MobEx Awards 2024, for a total of over 15 Golds and a Grand Prix across various festivals, highlighting its success in sponsorship and innovation --- # Ferrero Rocher - A Sensory Indulgence Experiment URL: https://myndplay.com/news/ferrero-rocher-a-sensory-indulgence-experiment Updated: 2025-10-05T18:58:13.000Z Ferrero Rocher and Raffaello Tablets Outperform in Groundbreaking Indulgence Study As part of their regional launch in the GCC, Ferrero Rocher and Raffaello Tablets, brands synonymous with indulgence, have taken a bold step into the world of science to redefine how we experience indulgence. Their mission? To measure indulgence in numbers, delivering tangible proof of their commitment to sensory delight. In partnership with MyndPlay, pioneers in neuroscience and emotion-tracking technology, Ferrero Rocher and Raffaello Tablets embarked on a groundbreaking study that blended cutting-edge technology with timeless sensory experiences. Using EEG technology, the experiment sought to decode how the human brain reacts to refined sensory stimuli. Read more here --- # Contiki - Is Travel good for your Brain? URL: https://myndplay.com/news/contiki-is-travel-good-for-your-brain Updated: 2025-04-06T20:38:02.000Z We wanted to know what happens to travellers’ brains when they travel with us. So we sent 5 of them on 5 real trips, each wearing innovative headsets that monitored peaks in their brain activity. Brainwaves don’t lie, after all. The results are in, and this is what we discovered: --- # Promil Gifted Brain videos hits 25M viewers URL: https://myndplay.com/news/promil-gifted-brain-videos-hits-25m-viewers Updated: 2025-04-06T19:30:55.000Z The MyndPlay/Pormil Gifted Brain Visualiser project video has been seen by over 25 Million people and growing... --- # CleanCo - The Pleasure and Buzz of Zero Alcohol Drinks URL: https://myndplay.com/news/cleanco-the-pleasure-and-buzz-of-zero-alcohol-drinks Updated: 2025-04-06T19:28:53.000Z We were asked by the team at The Prophets agency and CleanCo to help them understand the pleasure of non alcoholic beverages to see if they could measure the pleasure and joy of zero alcohol Gin. We conducted a 13 person study in their London offices to find out. Using MyndPlay EEG and accompanied by Tony Steffert who added HR and HRV into the metrics. https://www.telegraph.co.uk/food-and-drink/drinks/proof-non-alcoholic-spirits-make-just-happy-real-ones --- # ROXI - Music, Mind and Biometrics URL: https://myndplay.com/news/roxi-music-mind-and-biometrics Updated: 2025-04-06T18:58:08.000Z Singing is as uplifting and invigorating as a high intensity workout according to new scientific research. If you're struggling to kickstart the motivation to go to the gym or pound the pavements a new biometric study has found an alternative way to put your heart and head through its paces by cultivating short bursts of euphoric highs right from your living room. Read more here https://myndplay.com/service/roxi --- # Cocktail of Dreams Project - Mixed by the mind URL: https://myndplay.com/news/cocktail-of-dreams-project-mixed-by-the-mind Updated: 2025-04-04T01:20:54.000Z Combining technology with cocktail artistry, Tanqueray No. TEN and its global tastemakers redefine cocktail innovation and customisation with a groundbreaking experiment where cocktails are crafted from dreams The Cocktail of Dreams’ is a visionary global project that crafts cocktail creations from dreams using state-of-the-art electroencephalogram (EEG) technology developed by leading tech company MyndPlay. Tanqueray No. TEN is exploring the future of socialising by pushing the boundaries of personalisation with its experiment ‘The Cocktail of Dreams’, a visionary global project that crafts cocktail creations from dreams. Using state-of-the-art electroencephalogram (EEG) technology developed by leading tech company, MyndPlay, the scientific experiment delves into a subconscious set of preferences which prove to be very different from their conscious ones. --- # SAINSBURY'S TU - DRESS WELL. FEEL GOOD URL: https://myndplay.com/news/sainsbury-s-tu-dress-well-feel-good Updated: 2021-04-17T14:19:26.000Z At the beginning of 2020, with lockdowns in place, most people were getting dressed for comfort and concentrating on making their top half look good for Zoom calls, rather than dressing as they normally would. When the restrictions were lifted Sainsbury’s Tu wanted people to be able to start celebrating getting dressed to go out again. Not only that they wanted to inspire the nation to get dressed with their wellbeing in mind, with the campaign line “Dress well. Feel good”. Our job was to bring this to life in a partnership to drive awareness and consideration of Tu’s stylish and quality clothes. We knew our 35-44 year audience regularly looked to Stylist magazine for the latest style tips, therefore we worked with them to create an editorial campaign which looked into decoding why we wear what we do. It started with an experiment to see whether clothes truly make us feel happy using an EEG headset that measured people’s brainwaves as they tried on Tu clothes, monitoring their brain activity to see how the clothes made them feel. Alongside the experiment there were seven articles delving deeper into why we make the clothing choices we do, including three interviews where people discussed how clothes have the power to make them feel good and truly be themselves. https://drum.co.uk/archives/work/dress-well-feel-good https://vimeo.com/485514609 / --- # Brainwave VR and Tourism for South Africa at WTM URL: https://myndplay.com/news/brainwave-vr-and-tourism-for-south-africa-tourism-at-wtm Updated: 2019-04-02T18:19:56.000Z MyndPlay partnered with BD Network to create a world first VR experience combining Immersive 360 Video with Brainwaves to create a personalised Itinerary based on how a individual engages and reacts to different types of experiences from Wildlife with Rhinos to Flying a Hot Air Balloon over South Africas amazing sights. Find out what MyndPlay can do for you, contact us today. --- # Tanqueray Pursuit of Pleasure Case Study URL: https://myndplay.com/news/tanqueray-pursuit-of-please-case-study Updated: 2019-04-02T17:40:13.000Z MyndPlay and CHP got together to create a unique experience combining taste. drinks and brainwaves in the pursuit of pleasure. See the full case study here: https://weareclubhouse.com/project/pursuit-of-pleasure/ --- # Joy of Dairy - ADHB & Dairy UK URL: https://myndplay.com/news/joy-of-dairy-adhb-dairy-uk Updated: 2019-04-02T17:38:55.000Z MyndPlay was asked to conduct an experiment for Dairy UK and ADHB to find out if adding Dairy to everday foods had any impact on the brains and bodies of our 30 participants. see the full stories in the links below: The SUN: https://www.thesun.co.uk/fabulous/food/8733334/dairy-foods-happier-experts/ Metro: https://metro.co.uk/2019/03/27/adding-cream-butter-cheese-food-makes-us-happier-according-science-9035405/ Daily Mirror: https://www.mirror.co.uk/lifestyle/health/adding-dairy-everyday-meals-makes-14194481 Yahoo! News: https://news.yahoo.com/eating-cheese-will-make-happier-says-leading-dairy-body-152832408.html?guccounter=1 The Telegraph and Argus: https://www.thetelegraphandargus.co.uk/news/uk_today_homepage/17530226.adding-cream-butter-and-cheese-to-food-makes-us-happier York and Press: https://www.yorkpress.co.uk/news/17530555.adding-cream-butter-and-cheese-to-food-makes-us-happier-according-to-dairy-uk-study/ --- # Working with NCFE Innovation on Exam prep app URL: https://myndplay.com/news/bluetooth-case-design-for-the-new-myndplay-headband-revealed Updated: 2019-03-21T23:02:47.000Z NCFE is a national Awarding Organisation, passionate about designing, developing and certificating diverse, nationally recognised qualifications and awards. These qualifications contribute to the success of millions of learners at all levels, bringing them closer to fulfilling their personal goals. Last year alone, over 340,000 learners from over 2,000 colleges, schools and training organisations chose NCFE as the Awarding Organisation to help them move their careers forward. --- # Wired Next Generation features MyndPlay and Accenture URL: https://myndplay.com/news/wired-next-generation-features-myndplay-and-accenture Updated: 2018-06-08T06:33:35.000Z Wired Next Generation is an educational and interactive event for young people aged 12-18 interested in business, science and technology. This time it featured the booth we created for Accenture Powerful Minds campaign: Video: https://www.youtube.com/watch?v=UbQwaQijqnw --- # The key to meeting room success revealed in new global study of 2250+ business executives URL: https://myndplay.com/news/the-key-to-meeting-room-success-revealed-in-new-global-study-of-2250-business-executives Updated: 2018-02-08T19:28:59.000Z MyndPlay and Barco got together to find out what defines meeting success: 2,250+ senior business executives from companies in the UK, France, Germany, US, and the UAE, were surveyed on their meeting experiences in day-to-day working life. Via quantitative methods we wanted a better understanding of the impact of a variety of stimulus on an audience’s attentiveness when being presented to. The survey results were backed up with a scientific experiment using brain mapping technology (EEG) on a small number of senior business professionals. We tested their psychological responses to common meeting room scenarios. The results highlight a range of issues leading to disengagement, distraction and irritation for employees around the world. Simple factors like technology issues, the presence of food, seating arrangements and lack of engaging content were shown to have a significant negative impact on the effectiveness of meetings. To see the full report, infographic or video click the links below: https://www.youtube.com/watch?v=xGzvH2W8hEo Downloads Infographic ClickShare Science of Meeting Success.pdf Report ClickShare Science of Meeting Success_global pdf --- # Ebay - Science and Art of Shopping URL: https://myndplay.com/news/ebay-art-of-shoppin Updated: 2017-11-01T22:05:24.000Z MyndPlay worked with London agency Exposure for Ebay to conduct an experiment looking into the online shopping habits of young professionals and to work out whether the new generation rely more on trends than anything else for inspiration. Following the experiments, MyndPlay worked with eBay to create the worlds first subconscious shopping experience, you can read more in our immersive experiences section. Some of the press generated from the campaign: https://www.psfk.com/2017/10/ebays-london-pop-up-explores-what-influences-shopping-habits.html http://www.thedrum.com/news/2017/10/06/how-ebay-has-been-reading-shoppers-brains-understand-consumer-cravings https://www.retail-week.com/topics/technology/watch-ebay-showcases-subconscious-shopping-experience/7026524.article http://www.mirror.co.uk/tech/ebay-unveils-future-shopping-gadget-11299769 http://www.techradar.com/news/ebay-made-me-look-at-art-then-told-me-what-my-subconscious-wanted-to-buy --- # VR Cerebro X Men Experience in Tech radar URL: https://myndplay.com/news/vr-cerebro-x-men-experience Updated: 2016-11-09T14:06:56.000Z Step inside the Cerebro in our unqiue VR Cerebro Challenge where as you put on the Oculus Rift you are inside your own private mind controlled Cinema where you create your own 3 minute mini movie using your mind, with 4 outcomes and 2 different pathways you must remain focussed to help Professor X Connect to Magneto and save the world...Open to visitors at Oshawa’s Parkwood National Historic Site on Friday 16th September 2016. Created for 20th Century Fox http://www.techradar.com/news/mind-control-for-movies-why-the-future-of-film-may-be-a-cinematic-cerebro --- # Parkinson's Challenge for Britannia Pharma URL: https://myndplay.com/news/mindyoga-help-you-develop-mind-body-and-soul Updated: 2016-09-16T02:48:23.000Z See and control the power of your mind, to affect the ‘TIME TO ON’ for the Parkinson’s patient seen here at work. You can do this simply by concentrating, keeping calm and thinking solely about helping the patient achieve her ‘ON’ state. If you can achieve a well above average brain control score, then you could also change the above sign from OFF to ON. Created for Britannia Pharmaceuticals as part of an exhibition installation --- # MyndPlay launches Spin Quiz on Android URL: https://myndplay.com/news/mindyoga-help-you-develop-mind-body-and-soul-1 Updated: 2016-09-16T02:28:15.000Z Spin Quiz is the first General Knowledge quiz game to put your mental and physical reflexes to the test. The concept is simple, you get a question with four possible answers on a wheel, touch the screen to get the wheel rolling and release to select the correct answer: easy as that. Tap too soon or blink and you could get the wrong answer and lose a life. Challenge your friends or mega minds from around the world in 5 different topic categories and keep as many lives as possible to be crowned king or queen of the Spin Quiz. Download Free now from Android Apps Store ---