British Airways - Happiness Blanket
Last month, British Airways flew a group of volunteers on flight BA 189 Dreamliner from Heathrow to New York as part of an experiment to study how people react to the night-time flight across time zones. What made this particular flight unusual were the high-tech "happiness blankets" issued to the passengers. While the glowing blankets didn't actually make the passengers happy, they did measure how relaxed and happy they were as part of a study of how to combat jet lag.
The Happiness Blanket was based on and used in conjunction with the MyndPlay EEG Headband and developed in partnership with Ogilvy.
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