SmileMakers Science of Gifts

Smile Makers and Ogilvy wanted to create a unique campaign researching the brain and bodies response when a woman's smile genuinely. MyndPlay came up with a 2-part campaign the results of which were fascinating...see our videos for part 2.

Part 1 of the campaign conducted a research, which discovered the best gifts for the Valentine's Day that would really make a modern woman smile. 20 couples participated in the experiment, where MyndPlay neuroscientists measured women's brainwave response to a series of gifts given by their partners, using MyndPlay EEG BrainBandXL headsets and comparing them with individual subjective responses.

Judge the results for yourself.

In Part 2 the science behind the smile is explored in greater depth with multi channel EEG.