01.06.2025 Visualising the Exceptional and Gifted Brain - Promil ID & MY First in Indonesia and Malaysia, Learn the Amazing Power of Your Little One's Brain with Brain Visualizer Following on from the success of our Gifted Brain Visualiser project with Promil Phillipines, MyndPlay were approached by the Indonesian and Malysian markets to create a customised version of the... 30.03.2025 Ferrero Rocher - A Sensory Indulgence Experiment Ferrero Rocher and Raffaello Tablets Outperform in Groundbreaking Indulgence Study   As part of their regional launch in the GCC, Ferrero Rocher and Raffaello Tablets, brands synonymous with indulgence, have taken a bold step into the world of science to redefine how we experience indulgence.... 20.03.2025 HSBC Mind Athletes - Multi award winning campaign that breaks barriers The HSBC Mind Athletes campaign, created by MyndPlay and led by VML Singapore, is a multi-award-winning marketing initiative that uses a "Mind Athletes Tournament" concept to highlight the importance of mental agility and inner strength for success in both sports and everyday life.  The... 11.03.2025 Cocktail of Dreams Project - Mixed by the mind Combining technology with cocktail artistry, Tanqueray No. TEN and its global tastemakers redefine cocktail innovation and customisation with a groundbreaking experiment where cocktails are crafted from dreams   The Cocktail of Dreams’ is a visionary global project that crafts cocktail creations... 01.10.2024 Contiki - Is Travel good for your Brain? We wanted to know what happens to travellers’ brains when they travel with us. So we sent 5 of them on 5 real trips, each wearing innovative headsets that monitored peaks in their brain activity. Brainwaves don’t lie, after all.  The results are in, and this is what we discovered:   01.03.2024 Promil Gifted Brain videos hits 25M viewers The MyndPlay/Pormil Gifted Brain Visualiser project video has been seen by over 25 Million people and growing... 01.01.2022 ROXI - Music, Mind and Biometrics Singing is as uplifting and invigorating as a high intensity workout according to new scientific research. If you're struggling to kickstart the motivation to go to the gym or pound the pavements a new biometric study has found an alternative way to put your heart and head through its paces by cultivating... 01.05.2021 CleanCo - The Pleasure and Buzz of Zero Alcohol Drinks We were asked by the team at The Prophets agency and CleanCo to help them understand the pleasure of non alcoholic beverages to see if they could measure the pleasure and joy of zero alcohol Gin. We conducted a 13 person study in their London offices to find out. Using MyndPlay EEG and... 01.10.2020 SAINSBURY'S TU - DRESS WELL. FEEL GOOD At the beginning of 2020, with lockdowns in place, most people were getting dressed for comfort and concentrating on making their top half look good for Zoom calls, rather than dressing as they normally would. When the restrictions were lifted Sainsbury’s Tu wanted people to be able to start celebrating... 27.03.2019 Joy of Dairy - ADHB & Dairy UK MyndPlay was asked to conduct an experiment for Dairy UK and ADHB to find out if adding Dairy to everday foods had any impact on the brains and bodies of our 30 participants. see the full stories in the links below: The SUN: https://www.thesun.co.uk/fabulous/food/8733334/dairy-foods-happier-experts/ Metro:...