Research Campaigns

Neuromarketing without the lab response - The MyndPlay team are experienced in conducting academically backed research campaigns for brands and agencies all over the world with a speciality in measuring brainwave and emotion response in real world environments providing a more natural response from the participants. 

The MyndPlay  team consists of experienced marketers, neuroscientists and psychologists who can create PR lead research campaigns and experiments aimed at using brain science and physiological emotional response to help a company, organisation or brand gain a deeper insight into the minds and emotional response of their core audience. Below is a sample of our research projects; to create your own campaign contact us today to discuss your requirements.

Our projects
SAINSBURY'S TU - DRESS WELL. FEEL GOOD At the beginning of 2020, with lockdowns in place, most people were getting dressed for comfort and concentrating on making...
Joy of Dairy - ADHB & Dairy UK MyndPlay was asked to conduct an experiment for Dairy UK and ADHB to find out if adding Dairy to everday foods had any impact...
Barco: The key to meeting room success revealed... MyndPlay and Barco got together to find out what defines meeting success: 2,250+ senior business executives from companies...
eBay - The Science of Shopping - Are we a nation... MyndPlay worked with London agency Exposure for Ebay to conduct an experiment looking into the online shopping habits of...
British Airways - Happiness Blanket Last month, British Airways flew a group of volunteers on flight BA 189 Dreamliner from Heathrow to New York as part of an...
Sunbeam - Real Men Cook REAL MEN COOK. DON’T THEY? September 5, 2014 Real men use the oven to store their sweaters in summer....
Volvo - AutoEmotion Volvo Cars' world first experiment reveals the emotive power of car design.The first scientific experiment of its kind has...
ITV - Science of Giving ITV's 'Tonight' invited MyndPlay to conduct a neurofeedback research as a part of the program 'Is Britain Happy?'. MyndPlay...
SmileMakers Science of Gifts Smile Makers and Ogilvy wanted to create a unique campaign researching the brain and bodies response when a woman's smile...
Pears - Golden Moments (Me Time Vs Family Time) To celebrate 225 years of Pears, Pears Europe and Ogilvy London were looking to discover the golden moments that make mums...