Expedia - Vacationizer - Let your mind pick the Destination

A Digital activation piece we created for Expedia which was done during The Air Asia Travel Fare in Paradigm Mall. Expedia had one of the smallest booths in the fare but ended up having the most buzz. Kudos to the client in going with an idea that was ballsy.

The idea: To help Malaysians wpick the perfect holiday, we created an experiencethat revealed the destination that they’ve long dreamed about: no more tough decision-making! Our never-seen-before device helped Expedia make the most of their tiny booth, and rake in commendable results: Holiday package sales amounted to RM270,000, exceeding the projected goal by 35%. People who tried the Vacationizer over the course of three days at the travel fair: 1,235, including AirAsia Group CEO Tony Fernandez and AirAsia Malaysia CEO Aireen OmarBooth visits: Over 50,000 visitors, thanks largely to Facebook shares of the Vacationizer in action.

Award 2014

- Effie Awards 2014 -  Ideas that work and effective marketing communications strategies
  BRONZE, Expedia Vacationizer
  Creative Juice Kuala Lumpur Sdn Bhd

- Kancil Awards 2014 - Craft for Cyber & Mobile [Use of Technology] 
  SILVER, Expedia Vacationizer

- Adfest 2014 - Field Marketing 
  FINALIST, Expedia Vacationizer
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