KitKat - BreakART - Create Art with your mind

Break Art was comissioned by Nestle via JWT Singapore and was taken on tour around seven universities to highlight how important resting is to the brain.

Participants sat and enjoyed chocolate as their mind generated a unique piece of art which changes in real time until you finish the chocolate. Image is then saves and shared as your own unique brain break art experience.

Break Art by KIT KAT is the first time a brand has managed to showcase how having a break has physical changes to one’s brain waves, and this further strengthens the KIT KAT message that taking breaks is important and good for you.

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