Ferrero Rocher - Indulgence Experiment
Ferrero Rocher and Raffaello Tablets, brands synonymous with indulgence, have taken a bold step into the world of science to redefine how we experience indulgence. Their mission? To measure indulgence in numbers, delivering tangible proof of their commitment to sensory delight.
In partnership with MyndPlay, pioneers in neuroscience and emotion-tracking technology, Ferrero Rocher and Raffaello Tablets embarked on a groundbreaking study that blended cutting-edge technology with timeless sensory experiences. Using EEG technology, the experiment sought to decode how the human brain reacts to refined sensory stimuli.
The Experiment: Measuring Indulgence Across the Five Senses
Participants – including some of the region’s most prominent media figures and influencers such as Brianna Fade, Mohammad Ismael, Ahmad Qassem, Jad Chehayeb from Dubai TV, Alanoud Badr, Nirvana Abdul, Maryam Zehi, Mashael Jamal, Rahaf Al Harbi, and Zeynab El Helw – were guided through an immersive exploration of the five senses.