HSBC Mind Athletes - Multi award winning campaign that breaks barriers

The HSBC Mind Athletes campaign, created by MyndPlay and led by VML Singapore, is a multi-award-winning marketing initiative that uses a "Mind Athletes Tournament" concept to highlight the importance of mental agility and inner strength for success in both sports and everyday life. 

The HSBC Mind Athletes campaign, developed by VML, has won numerous awards, including multiple Golds at the Marketing Excellence Awards 2025 for Event, Experiential, Gaming, Marketing Innovation, and Sponsorship Activation, as well as at the MARKies Awards 2025 for Cause Marketing and Immersive Experience. The campaign also received a Gold for Best Campaign - B2C at the MobEx Awards 2024, for a total of over 15 Golds and a Grand Prix across various festivals, highlighting its success in sponsorship and innovation