WMH&I Power of Kindness Package Design with Brainwaves

MyndPlay worked with WMH&I and Tempo to create the worlds first packaging design inspired by and made up of real brainwaves.

A fingerprint formed by handwritten phrases, an EEG of the brain’s response to kindness, and a turtle designed by renowned illustrator Rebecca Sutherland all feature in striking new packaging for Essity-owned tissue brand Tempo in Italy, created by WMH&I.

For the design inspired by kindness to self, WMH&I took real-life EEGs recording people’s reactions to witnessing acts of kindness, artfully adjusting it to create a heart-shaped motif blending science with aesthetics.

Award-winning illustrator Rebecca Sutherland, whose work has appeared on Royal Mail stamps and for brands including Waitrose and Virgin Atlantic, is behind the design linked to kindness to the planet. It features the Mediterranean loggerhead sea turtle, a globally threatened marine species, which can be cut out and turned into a 3D model once the tissues have been used.

Two further designs depict other endangered species and striking typography, with WMH&I also creating a series of animated videos and website assets to go with the new packaging, including a film showing how to make a model from the loggerhead sea turtle. These are linked to QR codes on the packaging.

Read more and check out the video on this link: https://https://wmh-i.com/news/putting-kindness-at-the-heart-of-tissues-packaging

or at WMH&I https://wmh-i.com/news/putting-kindness-at-the-heart-of-tissues-packaging