Award-Winning Experiential Activation & Research
We combine neuroscience technology with creative execution to deliver measurable brand experiences and research insights for the world's leading companies.
Experiential Mapping
Map realtime objective mental and emotional journeys through conferences, exhibitions, theme parks, and brand experiences. Identify peak moments and optimise for maximum engagement.
Experiential Activation
Award-winning custom experiences for major brands using neurofeedback technology. From mind-controlled installations to personalised brand interactions.
Bespoke Research
Custom research applications measuring focus, flow, memory, pleasure, engagement, creativity, and learning. Backed by 30+ published academic papers.
Application Development
Custom neurofeedback applications and interactive experiences tailored to your brand objectives and research goals.
Research Campaigns
Custom research applications and campaigns measuring emotional response, engagement, creativity, and learning across consumer, clinical and academic settings.
Browse ProjectsImmersive Activation
Award-winning experiential activations for brands and events - mind-controlled installations, neurofeedback-powered brand experiences, and interactive audience engagement.
Browse ProjectsOur Technology
What We Measure
Our neurofeedback technology provides real-time insights into human responses and experiences.
Real-time measurement & analysis
Real-time measurement & analysis
Real-time measurement & analysis
Real-time measurement & analysis
Latest Projects
Visualising the Exceptional and Gifted Brain - Promil ID & MY
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Ferrero Rocher - A Sensory Indulgence Experiment
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Cocktail of Dreams Project - Mixed by the mind
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HSBC Mind Athletes - Multi award winning campaign that breaks barriers
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Contiki - Brainwaves Don't Lie
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