CleanCo - The Pleasure and Buzz of Zero Alcohol Drinks

We were asked by the team at The Prophets agency and CleanCo to help them understand the pleasure of non alcoholic beverages to see if they could measure the pleasure and joy of zero alcohol Gin. We conducted a 13 person study in their London offices to find out. Using MyndPlay EEG and accompanied by Tony Steffert who added HR and HRV into the metrics.

https://www.telegraph.co.uk/food-and-drink/drinks/proof-non-alcoholic-spirits-make-just-happy-real-ones

https://www.thesun.co.uk/news/15001693/no-safe-amount-booze-drinking-harms-brain

https://www.dailymail.co.uk/femail/article-9554271/How-adjust-socialising-maximise-pleasure-going-experts-reveal.html