Cocktail of Dreams Project - Mixed by the mind
Tanqueray no. Ten launches the ‘cocktail of dreams’ experiment
Combining technology with cocktail artistry, Tanqueray No. TEN and its global tastemakers redefine cocktail innovation and customisation with a groundbreaking experiment where cocktails are crafted from dreams
The Cocktail of Dreams’ is a visionary global project that crafts cocktail creations from dreams using state-of-the-art electroencephalogram (EEG) technology developed by leading tech company MyndPlay.
Tanqueray No. TEN is exploring the future of socialising by pushing the boundaries of personalisation with its experiment ‘The Cocktail of Dreams’, a visionary global project that crafts cocktail creations from dreams. Using state-of-the-art electroencephalogram (EEG) technology developed by leading tech company, MyndPlay, the scientific experiment delves into a subconscious set of preferences which prove to be very different from their conscious ones.
GQ Magazine - Mixed with the Mind
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https://www.thespiritsbusiness.com/2025/04/tanqueray-taps-dreams-for-cocktail-creation/
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