JWT’s HSBC Neurogolf campaign a cutting edge video golf game that makes use of an an EEG headset and gaming platform that allows players to move a ball in the game entirely with their mind, without touching a golf club – or a mouse. The game was presented as part of HSBC’s sponsorship activities at the HSBC Women’s Golf Championships in Singapore in March. The game was designed to encourage players to visualize their goals before taking a swing, reflecting the theme of the integrated campaign that JWT created for HSBC Women’s Golf, “Imagine Further”, which celebrates the power of imagination. This innovation led over 44,000 Singaporean consumers to the HSBC Women’s Golf microsite, raising the profile of the bank’s sponsorhip, and on the ground events also resulted in thousands of leads for HSBC.
Won a Gold in ‘Best use of Technology’ for its innovative Neurogolf activation campaign for HSBC at the Marketing Events awards show in Singapore, and Gold at DMA Awards Singapore.