To celebrate 225 years of Pears, Pears Europe and Ogilvy London were looking to discover the golden moments that make mums happy so they came to MyndPlay Labs to help create an experiment and find out...
We Time vs Me Time was conducted on 40 new mothers as they spent time relaxing alone and time playing and relaxing with their children. EEG brainwaves and GSR skin conductance were used to measure psychophysiological response.
Results in the video...